Today we talk with Luca Zordan, founder of the digital magazine L'Enfanterrible and renowned photographer, who tells us more about his journey.
- Why did you create this magazine? To whom is it addressed?
L’Enfanterrible Magazine was born out of my necessity to establish a digital platform where artists in our field can submit their work and vision, with a freedom that for-profit magazines sometimes are not allowed. After working for many years in some of the most established paper kids magazines, I needed some fresh air and more control over the final product. Since number 0 I stressed the importance to create images and storytelling, with an unconventional approach, the learning curve was sometimes not that simple. I found difficult in some cases to communicate to the artists this esthetic approach, but we are getting there issue after issue of ET.
Our reader in most cases is someone that is looking for beautifully designed stories that use some of the most innovative graphics and layout compositions, produced by some of the most talented photographers/stylists in this field.
- Could you tell us more about your background?
I am Italian but lived for many years in the USA, and for the most part of my career I’ve done a lot of advertising and kids fashion, among them I was very fortunate to collaborate with Replay&Son and produce 10 campaigns around the world photographing local children; we traveled with two boxes of clothes, one person from the brand and myself to India, Morocco, Peru, Mongolia, Nunavut, Namibia, etc, without worrying about fashion or clothes and enjoying a freedom that was quite unusual for a commercial work.
After many years in commercial photography, I began a series of charity books photographing kids all over China, South Africa, Israel, lately, I began to work with UNFPA and Unicef on a specific project involving your adults.
- What are the challenges of digital right now in your opinion?
Two factors are important because I believe that the way we experience images, has dramatically changed in a very short time. From a reflective support, we are now looking almost entirely to transparency, we also have reduced the size of the images we see, therefore simplifying our reading, I still can’t appreciate properly a visual on a smartphone. Secondly, the span of attention is getting shorter and shorter, therefore the content of a digital magazine should be easy to look in one gaze and each section should open widely on the screen and clear in a one to one viewer/image moment, without links banners or additional windows.
With ET I want to create a trendy visual platform where inspirations are available on each issue of the magazine.
- What are for you the brands that are at the forefront in terms of creation right now? Which country or area does it best?
Small-medium size brands, especially in Spain, Benelux, Holland, and Scandinavia, have behind a group of very motivated talents, that in my opinion are the leaders in what it’s the most inspiring kids’ fashion today. I don’t have any particular brand in mind.
- Finally, what would be your advices for a young brand or someone who wants to start into children’s fashion?
From my point of view and experience (visuals/photography/art directions) being in this business for more than 20 years, I think we have to reconsider the model that was valid until not a long time ago. Every aspect of the production has been effected, the number of people involved has deduplicated with mixed results, meaning that not necessarily the quality has increased. I believe the only way is to stay true to your mission, to produce only the best you can do and never concede to the sirens of rapid success or fake visibility.
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