This week, kids stylist and art director Julie Vianey answers our 5 questions about her professional background, meaningful project, and main trends in Kid's fashion for SS21. Enjoy !
1. Hello Julie ! Can you briefly introduce yourself ?
My name is Julie, I'm a French kids stylist and art director based in London. I studied Fashion Design in Paris at École Supérieure des Arts Appliqués Duperré. After my studies I joined the Milk magazine team when it was just starting out and quickly became the Fashion editor. I worked there for 5 years. I then moved to London and started working as a freelancer for brands like Burberry, Hugo Boss, Kenzo, Petit Bateau, Lacoste, Zara and many more.
2. What do you enjoy the most about working with kids ?
Working with kids brings me joy everyday. It can be a challenge sometimes because they are unpredictable but I love their spontaneity, their energy and innocence. They are fun to work with and give you so much on the day, sometimes things that you even didn't think of. They are a beautiful source of inspiration.
3. Is there a project that has particularly impacted you over the years that you would like to share with us?
It's very hard to choose one in particular as all my projects impacted me in a different way but I remember when I was contacted by T magazine, the fashion supplement of The Times magazine in New York to style the actress Quvenzhané Wallis. She was 13 years old then. I was over the moon and very excited to be part of this amazing opportunity, and to be the stylist of this incredible and talented young actress.
4. According to you, what will be the main trends for SS21 in kid's fashion ?
Because of the pandemic that has affected everyone for the past year, I would say cosy, comfortable and eco-friendly clothes will be the main trend for SS21. Clothes that feel good to play in, but are sustainable, they are good for the environment but look good too. Some brands that come to mind are Bonmot Organic, Oeuf NYC, Bobo Choses, Tiny Cottons..
5. Last but not least! What would be your advice for someone who wants to work in the kids fashion industry?
There is lots of competition so I would advise to stay focused on what you really want, where you want to go and to develop your own style to make the difference. Be passionate and confident in yourself, work hard and get as much work experience as you can because you will learn a lot working with people in the industry.